Want to learn the inspiration behind Soom Chocolate Sweet Tahini? You came to the right place.
Many people want to know what sparked the idea of Soom Chocolate Sweet Tahini. So, on behalf of the sisters, Shelby shares why Chocolate Soom was added to Soom’s product line.
“When I was young, our PopPop would take us to Celebrity Deli in Bethesda, Maryland. At the checkout, right under the cash register, there were always bars of Joyva Halva. PopPop bought it, and I loved it because he loved it. Admittedly, it wasn’t my favorite sweet.
During my college years, I studied abroad in Jerusalem, and weekly I would go to the shuk, the outdoor market where all types of foods are sold. There was a stand that only sold cakes of halva, and they offered samples. I took one, and all I could think was that I wanted more. It was softer, less chalky, more flavorful, and not as dry as the halva I had eaten with my PopPop. And there were amazing flavors: chocolate, cinnamon, vanilla, coffee, orange zest, almond, to name a few.
I never got over that first taste of halva in Jerusalem and loved that it nostalgically connected us back to our Pop Pop. That’s why my sisters and I decided to offer our Chocolate Sweet Tahini Halva Spread (Chocolate Soom) to the United States.”
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