By Women, For Women

By: Shelby  |  November 15, 2016

Last Tuesday I started writing a blog post in anticipation that Hillary would be our president.  I was going to focus on the importance of strong role models, revel in the momentous occasion, and I was going to sign-off with a celebratory promotion on Soom products.

Flash forward one week, and we are in a very different place than I (and many others) expected to be.  Last week I was a bit depressed, exhausted and unmotivated.  Honestly, I felt that selling tahini was rather inconsequential and unimportant.

But after a week of reflection and conversations, I now have a different perspective and outlook on the situation.

As a female business owner who runs an officially women-owned Company with her sisters, I am more honored than ever to be a woman entrepreneur.  In the past I have celebrated our Soom sisterhood and proudly promoted our Women-Owned WBENC certification.  But now I need to take more ownership of this status.

It is now my duty to better showcase this accomplishment, share my experiences with others, and work to empower other women to do the same.  ESPECIALLY to those people who are not currently surrounded by women-owned businesses and successful female bosses.

I’ve never felt particularly passionate about women-owned/operated/run/founded because I grew up in a unbiased household and community where the sky was the limit for me.  I have only once felt that my gender adversely affected the growth of Soom Foods, and that was when I was 9-months pregnant pitching my Company to potential investors.  Jackie, Amy and I have been extremely fortunate to have the opportunity to start, grow and nurture Soom Foods, and now we have to pay it forward.

Stay tuned for what this will look like in action.  And action is the key word here.  Now is not the time to take anything for granted.  I see this unexpected result as a potential catalyst for amazing change, and I am excited for what will result.