The Soom Crew


CEO, Co-Founder

Amy is the youngest of the Soom Sisters. She graduated from the University of Delaware with a Bachelor’s Degree in Communication in 2011. Following graduation, Amy taught English in Israel and traveled extensively through 2012, until she committed full-time to Soom Foods. She has been talkin’ tahini since January 2013. Amy is married to Darren they have one son, Henry, and a dog, Taz.

Amy is passionate about utilizing her interpersonal communication skills and working with all members of the Soom Crew to manage Soom’s short and long term company strategies.

Amy has been named to Forbes 30 Under 30 Class of 2018 List for the Food and Drink category.

Amy enjoys doing yoga, spending time outside with her family, and eating her meals at the bar when she travels solo.


COO, Co-Founder

Shelby is the oldest of the Soom Sisters. Inspired by her entrepreneurial family, Shelby graduated from the Wharton School with a concentration in Entrepreneurial Management, and has applied this degree to all of her jobs since.

Shelby is responsible for overseeing the internal aspects of the business including finance, accounting, logistics, legal, and HR so that this ship keeps sailing smoothly.

Shelby spends her downtime exploring kid-friendly Philadelphia with her husband, Dan and their two sons, Malcolm and Julius. She loves drinking beer, working out and avoiding doing the laundry.


CPO, Co-Founder

Jackie has a Bachelor’s Degree in Conflict Resolution and a Master’s Degree in Environmental Studies from two different universities in Israel. She has been living in Israel since she graduated high school in 2006. Jackie is married to Omri, “the sesame expert,” and they have two daughters, Liel and Eve.

Jackie is responsible for managing Soom’s manufacturing relationships and coordinating exports from Israel.

Jackie has been named to Forbes 30 Under 30 Class of 2018 List for the Food and Drink category.

During her free time, wait… What free time?! Parenting two young children has got Jackie’s hands full!


Director of Logistics

Emil started working at Soom as the Operations intern in October 2014 while studying at Temple’s Fox School of Business. While interning for Soom Emil enjoyed working autonomously and helped to develop the company’s logistics and operations systems. His appreciation for high-quality ingredients and whipping up delicious meals led Soom to being a great fit for him. Emil graduated in Spring 2016 and accepted the full-time position as Director of Logistics, where he appreciates the everyday challenges of handling the inbound and outbound logistics, managing inventory, and overseeing order fulfillment.

Emil spends his free time hiking with his dog Lucy, checking out happening restaurants in Philly, and binge watching Netflix.


Digital Sales & Marketing Manager

Julie began working at Soom Foods as an e-Commerce Marketing intern turned Part-Time Social Media Coordinator in February 2017 while a student at Temple’s Fox School of Business. Starting her professional career full-time in July 2017 as Soom’s Marketing Coordinator, she dove head-on into marketing and communications with a focus on social media, influencer marketing, and integrated marketing communications for both the foodservice and consumer sides of the business. In April 2019, she became the Digital Sales & Marketing Manager, where she manages Soom’s digital marketing and online sales strategies, social media, brand partnerships, and design projects.

Julie is grateful to bring her passion for building strong relationships, implementing new marketing concepts, and baking experiments to the Soom Crew.

During her time off, Julie enjoys playing with makeup, creating upbeat gym playlists, and shopping until her arms are sore.


National Account Manager

Olivia joined the Soom Crew in April 2018 as the Western US Sales Executive and has since been promoted to National Account Manager. Olivia graduated from Dalhousie University in 2010 with a Bachelor’s Degree in Business Management. It didn’t take long in the corporate world before she recognized her love for food and decided to pursue culinary school. Olivia feels fortunate to be in the thick of the food industry by cultivating meaningful relationships with like-minded people who share her passion in the western half of the country.

Olivia enjoys traveling, especially discovering the lesser-known corners of the world. Some of her favorite trips include journeying through Russia on the Trans-Siberian and taking a road trip from Cape Town to Victoria Falls. Originally from Canada, she now lives in Kansas City with her husband, Clint, and their adorable dog, Shandy.

Olivia spends her downtime exploring her new hometown, participating in outdoor activities, and finding her next favorite wine.


Warehouse Manager

Richard joined the Soom Crew in August 2018 as the Warehouse Coordinator.

Richard is excited to bring new ideas, great dedication, and warehouse support to the team.

During his down time, he enjoys family time, watching Netflix, and cooking.