The Soom Crew

Amy Zitelman Headshot 2020


CEO, Co-Founder

Amy is the youngest of the Soom Sisters. She graduated from the University of Delaware with a Bachelor’s Degree in Communication in 2011 and spent the following year soaking up Israeli culture and teaching English in Israel. She has been talkin’ tahini since January 2013.

Amy is passionate about utilizing her interpersonal communication skills and working with all members of the Soom Crew to manage Soom’s short- and long-term company goals.

Amy was named to Forbes 30 Under 30 Class of 2018 List for the Food and Drink category and she is author of The Tahini Table, Go Beyond Hummus with 100 Recipes for Every Meal and in Between.

Amy is married to Darren and they have a sweet son, Henry, and a sensitive dog, Taz. Amy enjoys doing yoga, bowling, and spending time outside with her family.

Shelby Zitelman Headshot 2020


COO, Co-Founder

Shelby is the oldest of the Soom Sisters. Inspired by her entrepreneurial family, Shelby graduated from the Wharton School with a concentration in Entrepreneurial Management, and has applied this degree to all of her jobs since.

Shelby is responsible for overseeing the internal aspects of the business including finance, accounting, logistics, legal, and HR so that this ship keeps sailing smoothly.

Shelby spends her downtime exploring kid-friendly Philadelphia with her husband, Dan and their three sons, Malcolm, Julius, and Simon. She loves drinking beer, working out, and avoiding doing the laundry.

Jackie Zitelman Headshot 2020


CPO, Co-Founder

Jackie has a Bachelor’s Degree in Conflict Resolution and a Master’s Degree in Environmental Studies from two different universities in Israel. She has been living in Israel since she graduated high school in 2006. Jackie is married to Omri, “the sesame expert,” and they have two daughters, Liel and Eve.

Jackie is responsible for managing Soom’s manufacturing relationships and coordinating exports from Israel.

Jackie has been named to Forbes 30 Under 30 Class of 2018 List for the Food and Drink category.

During her free time, wait… What free time?! Parenting two young children has got Jackie’s hands full!

Julie Ozlek Headshot


Digital Sales & Marketing Manager

Julie began working at Soom Foods as an e-Commerce Marketing intern turned Part-Time Social Media Coordinator in February 2017 while a student at Temple’s Fox School of Business. Starting her professional career full-time in July 2017 as Soom’s Marketing Coordinator, she dove head-on into marketing and communications with a focus on social media, influencer marketing, and integrated marketing communications for both the foodservice and consumer sides of the business. In April 2019, she became the Digital Sales & Marketing Manager, where she heads up Soom’s direct-to-consumer digital marketing and online sales strategies, social media, brand partnerships, and design projects.

Julie is grateful to bring her passion for cultivating meaningful relationships, implementing new marketing concepts, and baking experiments to the Soom Crew.

During her time off, Julie enjoys playing with makeup, creating upbeat gym playlists, and shopping until her arms are sore.


National Account Manager

Olivia joined the Soom Crew in April 2018 as the Western US Sales Executive and has since been promoted to National Account Manager. Olivia graduated from Dalhousie University in 2010 with a Bachelor’s Degree in Business Management. It didn’t take long in the corporate world before she recognized her love for food and decided to pursue culinary school. Olivia feels fortunate to be in the thick of the food industry by cultivating meaningful relationships with like-minded people who share her passion in the western half of the country.

Olivia enjoys traveling, especially discovering the lesser-known corners of the world. Some of her favorite trips include journeying through Russia on the Trans-Siberian and taking a road trip from Cape Town to Victoria Falls. Originally from Canada, she now lives in Kansas City with her husband, Clint, and their adorable dog, Shandy.

Olivia spends her downtime exploring her new hometown, participating in outdoor activities, and finding her next favorite wine.


Warehouse Manager

Richard joined the Soom Crew in August 2018 as the Warehouse Coordinator, and starting in late 2019, took on the role of Warehouse Manager.

Richard is excited to bring new ideas, great dedication, and warehouse support to the team.

During his down time, he enjoys family time, watching Netflix, and cooking.

Dana Headshot


Brand Manager

Dana joined the Soom Crew in May 2020 as the Brand Manager. She graduated from Temple University with a degree in Business Administration and Marketing and returned in 2017 to pursue a Masters degree. Dana has a passion for healthy, nutritious food and has built a career in marketing in the natural and organic food industry. Her experience on both the retail and manufacturer sides has allowed her to build relationships and learn from some of the best in the business. Dana looks forward to working with the Soom Crew to further develop Soom’s strategy to make tahini a pantry staple in homes and restaurants across the country.

Dana and her two young daughters do everything together, from experimenting in the kitchen and creating mouth-watering vegan meals to going on adventures in the great outdoors.

During her downtime, Dana enjoys working in her gardens and volunteering with several local animal rescue groups.

Jake Cleary Headshot


Director of Logistics

Jake started working at Soom as the Director of Logistics in June 2020. He is a graduate of Temple University, where he received his Bachelor’s Degree in Journalism. His appreciation of data analytics, supply chain and consuming quality, nutritious food has led his career path to Soom. His previous experience of years in the logistics field and delighting and building relationships with customers make him the perfect fit.

Jake spends his free time watching movies and what he is most passionate about, Manchester United.

Hannah Headshot


Administration Manager

Hannah began working as Soom Foods’ Administration Manager in July 2020. Originally from the Philadelphia suburbs, Hannah received her BA in Urban Studies from Barnard College in 2017. She then moved to Chicago and spent three years in food service administration while also working in pastry at a farm-to-table restaurant.

No matter where her work leads, it always involves food! As Administration Manager, Hannah looks forward to supporting the rest of the Soom Foods team and helping the business reach new goals.

In her downtime, Hannah enjoys trying out baking recipes, snuggling her cats, Helen and Joni, and going on hikes.

Shanika Smith Headshot


Warehouse Associate

Shanika started at Soom in June 2020 as a part-time employee and worked her way up to become a full-time warehouse associate in September 2020.

She looks forward to growing with the company through dedication and commitment as a warehouse associate.

She loves spending time with her nephew, cooking, singing, and watching movies.


Marketing Associate

Máire (pronounced My-a) joined the Soom Crew in January 2021. She graduated from Penn State University with a B.A. in Psychology, and a minor in Digital Media Trends and Analytics. As a student she realized her love for the ever-changing digital marketing industry and platforms, which led her to join the Soom Crew!

Máire loves cheering on all Philly sports teams, which makes joining a company in the heart of the city even more rewarding. She looks forward to connecting with consumers through digital mediums, and helping drive home Soom’s mission of using food as a connector. She’s most excited for educating consumers on the health benefits of Soom!

In her downtime, Máire enjoys watching all-things reality tv, going to the beach with her pals, and practicing yoga.